Make it exclusive

I had a great meeting yesterday with some representitives from TxtWire, a mobile marketing company.

They made a comment about mobile marketing that I thought applied well to social media marketing.

When an organization is sending mass texts to all the cell numbers they've collected, the number one priority for those organizations is to make those text messages compelling and exclusive. Otherwise your customers will drop like flies.

Likewise, if your company is on Twitter and is simply sending shorter versions of the boring emails people already delete, you can bet you're going to lose some followers.

Go write a message on Facebook, Twitter or your blog and make it exclusive! Give them a reason to follow!